An exclusive PacSun denim collection created in partnership with the Rare Impact Fund, with 10% of sales directly supporting the fund’s mission to expand access to mental health resources for youth. Founded by Selena Gomez in 2020, the Rare Impact Fund reflects her commitment to mental health awareness and self-acceptance. I led designed the launch campaign with a focus on product and messaging, using Gen Z–driven aesthetics to deliver a compelling “style with purpose” narrative.